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Infographic: How do you measure content marketing?

With three-quarters of people not going past the first page on a search engine, it is important to make sure that content drives awareness of a company and the product and services offered.

Content marketing, this Brandpoint infographic suggests, can also inspire consumers to engage and consider you; convert them into leads and sales; and create advocates.

And this marketing does not happen solely on the website: 77 per cent of business to consumer companies have reported picking up a new client on Facebook, while 41 per cent on business to business companies said the same.

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