Ad of the Day: Lucozade - On Top

Lucozade is now "the fuel to rule"; helping to keep determined types going just that bit further than they otherwise might have done. It taps into the whole mind over matter mentality that seems to be dominating our attitude to sport at the moment, from Olympian athletes and Paralympic icons to ordinary people taking part in marathons and triathlons to show that the body can be bent to our will.

Creative Agency: Grey London

Creative Director: Darren Wright

Creative: Alexis Down / Jamie Starbuck

TV Producer: Guy Rolfe

Film Production: Moxie Pictures

Director: Keith McCarthy

Producer: Claire Jones / Charlotte Woodhead

Photography: Christopher Sabogal

Editor: Tim Hardy @ Stitch

Post Production: MPC

Ad of the Day is brought to you in association with David Reviews.

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