Ad of the Day: Halfords – 'Halfords Angels'

In this fab new campaign for Halfords, cyclists and bikers alike are urged to get all Easy Rider and see the temperate landscape of Britain as an exotic vista to be conquered. This particular ad focuses on the cycling family, who sprout beards and tatts and studded denim as they head towards Bodmin while a Welsh VO tells us we were "born, born to be wild".

Creative agency: Mother