Discover client recommended agencies

Watch now: John Lewis’ nostalgic anniversary advert

John Lewis has unveiled the ad marking its 150th anniversary.

The Adam & Eve/DDB created spot has been set to a cover of ‘This Time Tomorrow’ by The Kinks performed by former Supergrass singer Gaz Coombes.

Titled ‘Never Standing Still’, it looks back on the part the high street retailer has played in customers' lives.

“In this very important year for us, this campaign celebrates how our customers’ lives have kept moving over the last 150 years and the role that John Lewis has played in moving with them,” Craig Inglis, marketing director at John Lewis, said in a statement ahead of the ad’s release.

It is set to be aired during ITV’s Britain’s Got Talent on Saturday 3 May.

The Drum has also looked back on some of John Lewis’ best moments over the years. Take a look at some of the industry’s favourite ads from the retailer.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy