By Stephen Lepitak | -

May 2, 2014 | 1 min read

Brands are still coming to terms with how best to use digital trading as part of their marketing mix, so here we supply some expert advice from winners at the first The Drum Digital Trading Awards on how best to use it.

Winners at the awards, including David McMurtie, strategic partner for development at Google, Craig Stone, online assistant marketing manager for Waitrose and Chris Whitelaw, CEO of iProspect UK offer their tips for how brands can best use programmatic advertising to their advantage.

Winners at the awards included the Grand Prix being handed to Infectious Media, Most Effective Media Agency being named as iProspect, LoweProfero won Best Paid Social for its work with Marks & Spencer, MediaCom took the Best Use of Performance accolade and Maxus took home the Chairman’s Award.

The Drum has since updated its Most Awarded League Table, to incorporate last week’s Digital Trading Awards winners.

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