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Gordon Young
Editor-in-chief at The Drum

Personal injury lawyer Harris Fowler suggests an injury affects the whole family in £1m ad campaign

Harris Fowler has launched a £1m TV campaign to promote the personal injury solicitor.

Set to be aired in the ITV regions, and created by Mostly Media, the ad highlights that suffering an injury has an impact on the whole family.

Stuart Smith, media director at Mostly Media said: “When you have suffered a terrible accident you need all the help you can get and the new campaign shows that Harris Fowler can really make a difference and help the affected families get on with life, as the ad says. We were determined to keep the message upbeat which we feel has been lacking in this market for some time”.

The ad launched yesterday, 1 May.

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