HouseTrip launches first ever advertising campaign
HouseTrip, the holiday rental site, has launched a new multi-channel campaign aiming to raise awareness of the brand in the UK market.
Centered around TV with digital and out of home support, the campaign runs with the tagline ‘Do You House Trip Yet?’ and highlights the space and freedom of a holiday home rental versus a hotel room.
It is the first ever campaign from the brand, and comes just months after Zaid Al-Qassab was appointed as chief marketing officer.
The activity was developed by mcgarrybowen, recently appointed following a three-way pitch, and is being supported by a PR launch coordinated by Weber Shandwick.
Al-Qassab, said of the work: "I set the extraordinary challenge of developing a consumer brand from scratch and bringing it to market in only three months. mcgarrybowen has been an amazing partner and delivered on every aspect from strategy to execution."
The campaign will officially launch tomorrow, 3 March.
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