Fast Company wins US Magazine of The Year ; New Yorker lifts four awards

Fast Company: Best of the best

Fast Company was named magazine of the year at the annual National Magazine Awards in New York last night- beating The Atlantic , Bon Appetit, Esquire and New York magazines..

The awards - known as the Ellies for the Alexander Calder elephant sculptures which are the trophies - are presented by the American Society of Editors in association with the Columbia University Graduate School of Journalism.

The award to Fast Company aims to honour brands excelling in both print and digital media.

The New Yorker -- which won nothing last year took home the most trophies this year, with four Ellies: for feature writing, fiction, essays and criticism, and columns and commentary.

Modern Farmer won its first Ellie, for magazine section. The quarterly title, launched last March covers both farmers and the farm-to-table movement.

Vanity Fair editor Graydon Carter, who also co-founded Spy magazine, was given the Magazine Editors' Hall of Fame Award

Earlier in the week, Boston magazine won cover of the year for its May issue with running shoes shaped into a heart.

Overall, the night belonged to ink-on-paper magazines, said Adage, "with legacy titles beating online publications like Slate, Pitchfork, The Atavist, The Daily Beast and The Verge that have joined the competition in recent years."

New York magazine, winner of last year's magazine of the year, earned best website.

Bon Appetit, earned an Ellie for photography. W magazine won in the feature photography category for the second year this time for Tim Walker's "Stranger Than Paradise."

The New York Times Magazine won in the reporting category for "The Dream Boat."

Time won in the public interest category for Steven Brill's cover story "Bitter Pill: Why Medical Bills Are Killing Us."

The "Hair Extravaganza!" in O, The Oprah Magazine's September issue -- which shows Oprah Winfrey with a large afro -- won in the leisure interest category.

Fellow Hearst title Cosmopolitan won in the personal service category for "Your Cosmo Guide to Contraception."

Bloomberg Businessweek's "Five Years from the Brink," a retrospective on the financial crisis, won for single-topic issue.

Wired magazine, which went into the night with six nominations,left empty handed. GQ and Harper's magazine, each with four nominations, were also shut out.

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