John Lewis is readying a new advert – due to be released on its social channels tomorrow 2 May – as part of its 150th anniversary campaign.
Titled ‘Never Stranding Still’ the 90-second advert looks at the ways in which John Lewis has been in its customers’ lives over the past 150 years.
“In this very important year for us, this campaign celebrates how our customers’ lives have kept moving over the last 150 years and the role that John Lewis has played in moving with them,” said Craig Inglis, marketing director at John Lewis.
“We hope the campaign will evoke nostalgia leaving our customers feeling uplifted and excited about a summer of celebration.”
Created by Adam&Eve DDB, the spot is made up of a series of vignettes in which the scenes have been linked together visually using a technique where the movements of the lead character are matched from one scene into the next.
It plays out to a cover of 'This Time Tomorrow' by The Kinks performed by Gaz Coombes.
After the online release it will air nationally on Saturday 3 May during ITV’s Britain’s Got Talent.
A wider campaign includes press and digital outdoor advertising, radio partnerships, social media activation and an online campaign site.