Japanese communications giant Dentsu Aegis Network has announced it has agreed to purchase of a majority stake in Brazilian full service ad agency NBS, properly known as PPR Profissionais de Publicidade Reunidos S/A.
NBS is the fourth largest advertising agency in Brazil and boasts a portfolio of clients including Bob’s (food retail), BomNegócio.com (online), Coca-Cola (Crystal water and i9), CCAA (education), O Boticário (cosmetics), Oi (telecom), BR Distribuidora and Petrobras (energy).
The acquisition will grow Dentsu’s Brazilian presence to 1,000 professionals and 100 clients and further diversifies its family of brands which, which include O AgênciaClick Isobar, Age Isobar, LOV, Dentsu Brazil, iProspect, Amnet and Copernicus.
Nigel Morris, CEO of Dentsu Aegis Network, Americas and EMEA added: “Brazil is one of our key priorities and the acquisition of NBS is a wonderful build on our portfolio of innovative and successful agencies. We really admire the work, the people and the management at NBS and we are very excited at the possibilities we have together locally and globally.”
Cyd Alvarez, NBS CEO added: “We’re proud to become part of Dentsu Aegis Network, a leading figure in the world of brand, media and advertising. An ambition for growth, strong market recognition and a dedication to developing insipiring work for leading brands are just some of the synergies connecting the two companies, ones that will certainly lead us to local and global success.
“We were one of the last Brazilian independent agencies in the market however as part of Dentsu Aegis Network we now have many new opportunities and capabilities from across the network which we can present to our clients and partners. It is the perfect opportunity to take what we've built so far to the next level”.
Confirmation of the acquisition remains dependant on regulatory approval.