Arnold Worldwide appointed global creative agency for John Frieda and Jergens brands
Beauty product manufacturer KAO USA has appointed Arnold Worldwide to serve as global creative agency for its John Frieda and Jergens brands.
The role will see the agency take on responsibility for all strategy and creative behind the businesses from today but the review will not affect other KAO USA agencies for media and digital.
Dave Muenz, vice president and regional executive officer, mass business sector, said, “All finalist agency teams did an outstanding job during the process. We would have been delighted to work with all of them. Our decision came down to our confidence in the quality of the team, insights on brands and ideas to build our business. We also felt a strong sense of connection with them. We look forward to our new partnership with Arnold.”
Pam Hamlin, global president, Arnold Worldwide, said “For us, this was a good match, because we share many of the same cultural values, passion for the target market and we both have a strong desire to innovate. This creative partnership will allow us to leverage technology to build stronger relationships with beauty conscious consumers."
KAO will make a decision as to who will service its Biore and Curel brands at a later date.