McDonalds hands out a free e-book with every Happy Meal in new deal with Kobo

By Jennifer Faull | Deputy Editor

April 30, 2014 | 2 min read

McDonalds has partnered with eReading provider Kobo to offer kids a free e-book with their Happy Meals.

From today, 30 April, an e-book voucher will feature on Happy Meal boxes linking parents through to short stories from Enid Blyton’s ‘Secret Seven’series.

Over the next five weeks parents and children will be able to download five of the e-books, compatible with a range of electronic devices and operating systems, for free.

Two additional ‘Secret Seven’ and ‘Famous Five’ titles will also then be made available through the £1 book voucher redeemable at WHSmith or Eason.

“Kids today have come to know and expect content in digital form and introducing free e-books to the Happy Meal is another way in which we’re creating choice and keeping in step with our customers,” explained Alistair Macrow, SVP, chief marketing officer, McDonald’s UK.

“Since leading the charge with free wifi in 2007, we’ve introduced a number of digital innovations to enhance our customers’ experience including the McDonald’s UK app, contactless payment as well as tablets and digital floor play in restaurants. Our free e-books are the latest way for us to deliver a fun, enriched experience for our customers at no extra cost to them.”

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The e-book voucher partnership marks the latest step in McDonald’s ‘Happy Readers’ campaign.

The deal with Kobo was negotiated by The Marketing Store.

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