The Drum Awards for Marketing APAC

Live in -h -min -sec


By The Drum Team | Editorial

April 29, 2014 | 1 min read

This commercial riffs on a theme that's very familiar to us in the West. It's one that encourages us to reject others' notions of what it is to be successful and invent our own measure instead. The pitch is designed to trigger feelings of both spiritual rebelliousness and material aspiration with the apparent paradox of this glossed over beautifully by typically stunning photography by director Stuart Douglas.

Creative Agency: Lintas (Shanghai)

Film Production: Nice Shirt Films

Director: Stuart Douglas

Producer: Richard Martin

Photography: Alex Reid / Stuart Douglas

Post Production: Raised by Wolves

Ad of the Day is brought to you in association with David Reviews.

Jeep Auto Advertising

More from Jeep

View all