The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Twitter

Kerrang!’s new Twitter controlled radio show sees number of unique online listeners increase 6%

Author

By Jennifer Faull, Deputy Editor

April 28, 2014 | 1 min read

Kerrang! has handed over control of what gets played on air to Twitter users in an experiment for a new radio show.

#KerrangMostWanted is broadcast every Monday night between 10 – 11pm. During that hour, the songs requested most often using that hashtag will be aired while every week one of the brand’s 191,000 Twitter followers will be asked to play host.

“Kerrang! listeners are passionate, smart and have boundless enthusiasm for the alternative music scene they love. This show gives them control of the playlist, and offers a dynamic and real time radio show which they are at the heart of,” said Kerrang! Radio music and content director, Ric Blaxill.

Since launching earlier this month, the show has seen approximately 345,000 timeline deliveries with a reach of around 260,000.

The station, which pulls in over one million listeners every week, also revealed to The Drum that the number of unique online listeners increased six per cent on launch day.

Twitter

More from Twitter

View all

Trending

Industry insights

View all
Add your own content +