Infographic: 48% of companies don’t encourage social media networking
Social media can have “powerful positive impacts” in professional settings, but most organisations either discourage or disregard its use in the workplace, a new study has revealed.
According to research carried out by Facebook’s learning and development manager, Mike Rognlien, and David Maxfield from training organisation VitalSmarts, 48 per cent of companies do nothing to encourage using social media to get work done, despite 77 per cent of employees using the platform to connect with colleagues.
The online survey of 2,698 people found that 61 per cent of employees credit social media with achieving new or better working relationships, although 75 per cent admit to having no training on how to use it.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
The results also revealed that people who work in organisations that encourage and train them to use social media are twice as likely to have improved relationships, but are just as likely to say their use of social media has undermined a relationship at work – 35 per cent.