Optislim appoints TRT Direct to handle UK media launch
Optislim, Australia’s top-selling slimming aid brand, is to be launched in the UK at the end of this month.
TRT Direct is handling the media buying and planning for the integrated launch campaign, which will incorporate TV, VoD and online and offline display channels. TRT won the contract following a joint pitch in Australia with media agency ADAD (Advertising Advantage) for Optislim brand owners, Optipharm.
Malcolm Shaw, general manager (EU) at Optislim, said: “TRT were happy to invest the time to ensure that they fully understood our brand and our requirements from the outset, delivering a great value campaign plan that fits the brief perfectly. TRT’s agile approach to TV planning is a refreshing change - with in-campaign TV optimisation being particularly impressive - and has allowed us a flexibility that we have not found possible with other agencies. The knowledge and support provided during the campaign planning phase has been excellent.”
Matthew Pover, client services director at TRT Direct, said: “It’s always exciting to launch an international brand into the UK market. Our work with Optislim is the result of our strategic international outreach programme. Since we specialise in working with eTailers and digital brands who think globally, we’ve been busy selecting like-minded agencies in key territories to partner with. As well as launching Optislim in the UK, we’re about to run TV campaigns for two of our clients in Australia through ADAD and have live briefs for several EU-focused campaigns in the pipeline – fun times!”
The new range of Optislim weight control drinks, snacks and calorie-controlled meals will be made available exclusively through branches of Rowlands Pharmacy and online at www.optislim.com.
Earlier this week, TRT Direct was voted the UK’s #1 media buying agency for the 2nd successive year in the RAR Awards.
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