Mobile phone network Lycamobile has struck a sponsorship deal with the British Film Institute’s (BFI) around its ‘A Century of Chinese Cinema’ season.
The season, which runs from 1 June to 7 October at BFI Southbank, is the largest exploration of Chinese cinema in the UK and will also be supported by Toronto International Film Festival, Cathay Pacific Airways and the hotel group Shangri-La.
A host of screenings will take place followed by DVD releases during the season, which forms part of Electric Shadows, the BFI’s year-long programme of business, trade, creative and cultural collaborations with China.
Subaskaran Allirajah, group chairman, Lycamobile, said: “As a company which has long aspired to build stronger connections between communities across, I firmly believe Lycamobile provides the BFI with a perfect partner to help drive forward their ambitious plans.
“Lycamobile has a long and intimate association with the Chinese community and it is only right that we contribute to the celebration of its culture here in the UK. The BFI’s Century of Chinese Cinema is a prestigious project, rich in talent and history; we are delighted to be involved.”
As the main sponsor of the event, Lycamobile will be featured across all advertising and collateral in the BFI Southbank venue, the BFI Southbank Guides and the BFI website as well as at the Beijing and Shanghai International Film Festivals.