Hotels.com CMO Nigel Pocklington joins TotallyMoney.com
Credit comparison website TotallyMoney.com has appointed Nigel Pocklington as its new CEO, replacing co-founder Will Becker.
Previously CMO at Hotels.com, Pocklington will be responsible for developing TotallyMoney.com’s proposition to a broader section of consumers across a wider range of channels beyond online marketing.
Outgoing CEO Will Becker is set to take on the role of executive chairman where he will support business growth by focussing on external relationships.
Commenting on the appointment, Becker said: “Last year, TotallyMoney.com threw down the gauntlet to the UK credit comparison market with a new communications approach which set out to appeal to a wider range of consumers. Today’s announcement builds on this platform and marks another important milestone in the growth of the business.
“With his vast experience in growing online brands, Nigel is the perfect choice to lead TotallyMoney.com as we embark on this new and exciting stage in our development. I look forward to working with him in my role as Executive Chairman and seeing TotallyMoney.com move to the next level.”
Pocklington served in a variety of roles at Hotels.com including managing director for its EMEA business.