British Heart Foundation launches online video series for healthy eating campaign
The British Heart Foundation has launched a series of online films as part of a campaign providing information on eating healthily on a budget.
The series, created by Twofour’s content agency Twofour Digital, features members of the public being given practical advice on how to stick to a healthy eating plan when struggling on low budgets.
According to the Foundation, food prices have increased nearly twice as fast as rent in the last five years and more than a third of adults are struggling to eat healthily.
Alice Kilpatrick, account director at Twofour digital, said: “The films feature real people facing real issues of today.
“We jumped at the opportunity to work with the BHF again to support the campaign and create a series that will help reach people and make a difference.”
Content created with:
Twofour
2012 saw the launch of Twofour Rights, Twofour’s in house rights distribution arm.
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