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Ad of the Day: Nissan - Ark

This year we’ve already seen Russell Crowe turn his hand to the Noah and the Ark fable, now it’s Nissan’s turn with its new ad directed by none other than Peter Thwaites, the man behind Honda’s ‘Museum’ and the ‘Clock’ and ‘Cloud’ ads for Guinness.

In this spot an ordinary country drive turns into the adventure of a lifetime when the heavens open and a loving father, assisted by his daughter, finds himself picking up a few friends (all in pairs of two, of course).

Created by TBWA\Chiat\Day Los Angeles the creative aired for the first time in the US last night during the NBA Playoffs on TNT.