First Choice enlists The Saturdays to help crowdsource 'Poolside Playlist' of the nation's favourite summer hits
First Choice has joined forces with The Saturdays to call on the nation to create their summer anthems playlist, to be played in First Choice Holiday Villages across Europe and North Arica, celebrating the tour operators 10th anniversary of all inclusive Holiday Villages.
As part of the campaign The Saturdays have been sifting through some of the nation’s most loved summer tracks, creating the ultimate ‘Poolside Playlist’. The ladies will also record their favourite holiday track to be released with their forthcoming Greatest Hits album.
Una Fodden of The Saturdays said: “We’re excited to make sure your favourite tracks are ready to be played by the pool this summer. We want people to add songs to the playlist, which evoke memories of good times on a holiday getaway.”
Marketing director, TUI UK & Ireland, Jeremy Ellis, commented: “Music has always played an integral role in our summer holiday experiences and this relationship forms the perfect platform to celebrate 10 years of First Choice's all inclusive Holiday Villages. The Saturdays felt like a natural choice to bring that connection of music and holidays to life, as their ‘feel-good’ style of music resonates well with our customers, particularly families. The band also identifies with the emotions this campaigns taps into.”
The Poolside Playlist is housed on Spotify, with users able to enter their songs via the First Choice website. As part of the celebrations The Saturdays will also be filming their latest music video at First Choice’s Holiday Village in Rhodes.
Luke Gaskins, head of music in First Choice resorts, remarked: “Music is an integral part of the summer holiday experience, we’re inspired to go on holiday by music videos shot in beautiful locations, we listen to the songs of the summer by the pool or on the beach and we fondly remember our holidays when we hear the track playing on the radio when we get home. That’s why we’ve teamed up with The Saturdays to create the ultimate summer soundtrack to holiday to this summer.”
Ellis added: “The most exciting part of this campaign is placing the soundtrack to summer 2014 firmly in the hands of our customers. They get to choose the tracks which will create the ultimate Poolside Playlist featuring the best-loved summer anthems from the past decade. It will form the soundtrack to thousands of holidays at First Choice resorts and is a first for us. First Choice is well-known for taking care of the food, drink and activities, but the Poolside Playlist campaign takes it a step further by bringing music into the fold as well.”
The Saturdays picks for the Poolside Playlist include Timber by Pitbull ft. Kesha (Mollie); Lola’s Theme by Shape Shifters (Una); Look Right Through You by MK (Vanessa); American Boy Estelle ft. Kanye West (Rochelle); and Anything Could Happen by Ellie Goulding (Frankie).