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Cancer Research Drum News UK

Cancer Research UK confirms creative roster appointments following 6-month review

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By Gillian West | Social media manager

April 24, 2014 | 2 min read

Cancer Research UK has unveiled its creative agency roster following a six month review.

London-based SomeOne has been appointed to handle brand for the charity with Conran Design Group, Purpose, Corporate Culture, Live and Breathe, PIN Creative and William Joseph selected as design agencies.

A number of design freelancers have also been appointed to the roster including Big Jon, Gene Cooke, Gill Sales, Paula Sayer and Tracey Goodland. Copywriting briefs will be handled by Big Jon, Joanne Dobie, Lisa (Remember) Pember, Sarah Myers and Sticky Content.

Cancer Research UK has also confirmed the agencies tasked with handling film production for the charity which are Buddy, Conran Design Group, Green Lions, Orillo Productions, Stripe, The Bank and Whispering Bob Broadcasting Company.

Event production will be managed by Drive Productions, One Big Star, Oxygen, Quintessentially Events, RPM and The Live Firm.

Of the appointments, Kate Eden, head of brand at Cancer Research UK, said: “In our relentless fight to beat cancer sooner, we need to deliver our inspiring brand message across every area of our organisation. We’re confident that our new creative agencies will help us communicate our message with even greater impact. These creative partnerships will strengthen our connection with our extensive range of audiences, helping us to bring forward the day when all cancers are cured.”

Several agencies have already been briefed with a number of projects, working closely with Cancer Research UK teams across the organisation.

Cancer Research Drum News UK

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Over the past decade we’ve heard businesses ask us the same question, ‘I know we need to change, I know you can make things attractive, but how can we make it stick?’ This conundrum is the biggest strategic challenge facing modern brands and SomeOne’s specialist subject.

We make change pay for brands in all sectors, all countries, all of the time.

We invent brands with clients. Or re-invent them ready for new business challenges. We do branding, not blanding.

We don’t change symbols, we create symbols of change.

Unlike large, traditional groups, working with SomeOne means you meet and work with the people who actually do the work. Direct contact with SomeOne’s creative minds means ideas flow more freely, which is important as great brands need great opinions. We don’t fit projects into pre-determined processes, we create bespoke teams around each project.

Ideas excite us, they shape the future, add value and signal change. We’ve moved from being a cost, to an asset. We help organisations, products and services profit from change. That’s why we concentrate on creating Big Ideas first, then go about making them beautifully. We often create monopolies for brands by employing creativity to connect business strategy with memorable and adaptive visual executions.

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Purpose

Purpose is a creatively driven brand consultancy. We help our clients to build brands that stand out, connect and prosper. 

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Corporate Culture

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Live & Breathe

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William Joseph

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