BskyB’s Now TV ad banned for ‘exaggerating’ channel content

BskyB has had its advert for Now TV banned after the Advertising Standards Authority (ASA) ruled it exaggerated the content of the streaming device.

The ASA investigated after a viewer complained that the ad, which included a number of channel logos, including Sky 1, was misleading as they believed that the number of programmes available on Sky 1 was unlimited.

BskyB said all content featured in the ad was available to their customers to stream at the same time as they were broadcast live, and they had not featured content that could not be viewed on live channels.

They said the only Sky 1 content featured in the ad was ‘Moone Body’, which they said was currently available via Now TV when broadcast live on Sky 1.

BskyB added that it included the text “some content is unavailable on catch up and live channels” at the same time they showed the channels available.

However, the ASA banned the ad from appearing in its current form after finding that it gave the impression that all Sky 1 content could be viewed, when that was not the case.

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