Brazen has been tasked with raising awareness of premium crisp brand Ten Acre following their appointment by Yumsh Snacks to handle its national and consumer PR.
The appointment will see Brazen oversee the products launch in UK and international markets by way of insets in relevant trade titles as well as traditional and social media PR campaigns. This will dovetail with a global trade fair schedule which will rely on theatre and bespoke concepts to drive attendance from media and retailers.
Ten Acre Crisps are being positioned as a fictional village populated by interesting characters with whom consumers can engage via an online community.
Ten Acre CEO Tony Goodman said: “Brazen is highly regarded for its multi-layered, award-winning work coupled with outstanding FMCG experience. Along with boundless enthusiasm and creativity, they were exactly what we wanted in a PR partner.
“We have big things planned for the brand and we’re incredibly excited about working with Brazen to make it a global success.”
Brazen founder Nina Webb said: “Ten Acre is an amazingly original brand in a very competitive marketplace and our strategic response will ensure we get cut through.
“The product is not only superior in quality, but the brand oozes with eccentricity, friendly persona and talkability - right up Brazen’s street.”
Eight flavours are available in the range; The Secret of Mr Salt, When Bombay Got Spicy, The Story of When Cheese Met the Onion, When Chicken Soup Saved the Day, When Hickory Got BBQ’d, The Amazing Adventures of Salt and Vinegar, When The Chilli Got Sweet and The Day Sweet and Sour Became Friends.