Bray Leino has expanded into Asia with the opening of an office in Singapore, which has begun by initially servicing some B2B clients such as Cepheid and Fugro
The Singapore team from the Mission Group owned agency, led by regional director Poppy Robinson, will initially aim to provide local knowledge and support while also acting as contacts for clients based or working on the country.
Giles Lee, executive chairman of Bray Leino Group, said: “As more of the Clients we work with gain a foothold in Asia it makes perfect sense for us to have a tangible operation on the ground there. It’s not only about having someone locally in the right time-zone, but with the local knowledge, cultural understanding and industry contacts to get things done.”
The office will offer a range of services including advertising, PR, events and exhibition organising.