Wild Turkey Bourbon encourages public to ‘know your bourbon’ in outdoor advertising campaign

By Ishbel Macleod | PR and social media consultant

April 22, 2014 | 1 min read

Wild Turkey Bourbon launched its first outdoor advertising campaign, incorporating branded phone booths and 6 sheets.

Running across Manchester, Liverpool, Sheffield, Leeds and Newcastle, the ‘know your bourbon’ campaign looks to encourage trial and conversion it the key target audience of males aged 28 to 40.

Set to last until mid-May, the campaign will also see 6 sheets run outside 67 key Tesco stores across the country.

The outdoor campaign follows the recent opening of Wild Turkey Visitor Centre in Kentucky, the launch of a bespoke branded UK Facebook page in January, and the announcement of Wild Turkey's sponsorship of Tough Mudder UK.

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