The Weather Network appoints Lexis ahead of UK launch
The Weather Network has appointed Lexis to handle all aspects of its earned, paid, shared and owned channel communications, as it launches in the UK later this year.
Stacey Jarvis, vice president of marketing at Pelmorex Media Inc, owners of The Weather Network, said: “Lexis identified a clear strategic route to help us stand out from other weather providers. We’ve got over 25 years of experience in TV, web and mobile in Canada and we’re excited to bring the brand to the UK audience with our website and mobile apps. Lexis’s creative and strategic route works across all parts of our marketing needs.”
The appointment will see Lexis tackle a social and digital programme, including SEO and seeding, outdoor advertising creative, experiential activity and PR.
John Rivett, who will lead the account at Lexis, added: “It is a fantastic opportunity for us to support a well-established brand break into a new market. For a number of our existing clients we have been extending our role beyond PR and it’s very exciting to be extending our thinking and creativity across all channels.”
Other Lexis clients include Coca-Cola, Avios and Harley Davidson
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