Breast cancer awareness charity CoppaFeel has appointed Karmarama to handle its creative, beginning with a multi-channel campaign to encourage women between the ages of 18 and 35 to check themselves regularly.
Appointed as lead creative agency without a pitch, Karmarama’s group executive creative director, Caitlin Ryan, said: “It is an enormous privilege to work with the inspirational Kris (Kristin Hallenga, co-founder of CoppaFeel) and her organisation that is brave and authentic in everything they do. And this year we’re going to continue challenging convention in their ongoing mission of getting women to 'coppa feel' and detect early signs of cancer.”
The new campaign will look to build on CoppaFeel’s recent work to spread the message of breast awareness around the country including university ‘Boob Teams’, sharing #Cheknominates in response to Neknominate, and a tie-up with The Sun’s Page 3.
Of the appointment, Hallenga said: “Karmarama understands the bold nature of our charity and what we’re all about. We can’t wait to build on the great start we’ve had to year with a big, bold CoppaFeel campaign to get even more of the nation checking their boobs.”
Creative team Laila Milborrow and Paul Pearson will work on the campaign.