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Bentley Account Review

Bentley’s £5m UK and European ad account up for grabs as Atomic resigns the business


By Jennifer Faull, Deputy Editor

April 23, 2014 | 1 min read

Bentley is believed to be inviting a number of UK agencies, including McCann London, to pitch for its UK and European account.

The Drum understands that Atomic resigned the account – which predominantly includes dealer marketing – earlier this year.

Atomic won the £5m business after a competitive pitch process in June last year against Adam & Eve/DDB, McCann London, and incumbent, Connect Group, which had worked on the business for over 10 years.

Atomic declined to comment and a spokesperson for Bentley was unavailable at the time of writing.

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