Paddy Power pulled another ambush marketing publicity stunt by sending someone dressed as The Grim Reaper to sit behind Manchester United manager David Moyes at Goodison yesterday, only to see him ejected by stewards. The cheeky bookmaker sent the reaper, who was also wearing a branded t-shirt, in order to haunt the under-fire former Everton manager, who saw his side lose 0-2, increasing the pressure on him at the same time after a poor season. Paddy Power tweeted a picture of the Reaper which drew conversation through social media for his haunting of Moyes during the match. Moyes left Everton last season after 11 years to replace Sir Alex Ferguson.
Yesterday's defeat meant that Manchester United were no longer mathematically able to qualify for next season's Champion's League.
In case you missed it, we sent the Paddy Power Grim Reaper to Goodison Park earlier today... pic.twitter.com/D3LkvYYtv1— Paddy Power (@paddypower) April 20, 2014