Amnesty International looks to stamp out torture and arms trade with Freedom Candles
Amnesty International has unveiled 30 special candles, created by Mark Landwehr and Sven Waschk, with each wax sculpture burning down to a new bronze figure, with the aim of showing how human rights activism can help.
Advertising agency Ogilvy & Mather London is behind the creative concept and developed the film for the Amnesty International Freedom Candles, which shows the three candles before they are burned, and after.
The first candle shows a political prisoner being tortured, before melting away to show the man reunited with his son. The second is a rival, which burns away to reveal a pen signing the world’s first global Arms Trade Treaty. The third features a girl who has been forced into sexual slavery. It burns away to reveal a young girl who is free to make her own choices.
“This collaboration with coarse brings together the worlds of art and activism; and we hope that they gain attention from collectors, design fanatics, and Amnesty International supporters alike,” said Thomas Schultz-Jagow, senior director of campaigns and communications at Amnesty International.
“Candles are reminiscent of Amnesty International’s iconic symbol but the candles produced by coarse bring this to a new level. The wax figurines represent the injustices we campaign against which burn down to reveal a lasting image in bronze of the positive outcomes we strive for,” he added.
The “Freedom Candles” will be auctioned on eBay, beginning on 19 April 2014. One candle will be released every hour for 30 hours.
Content created with:
Ogilvy & Mather Group UK
The Ogilvy Group is made up of 10 world-class companies, working across a wide range of marketing disciplines.
Together, they combine to give clients a fully...