Nickelodeon has engaged brand and design agency Analogue to work on Peter Rabbit product packaging following the US cable network’s reworking of the Beatrix Potter classic for a new generation.
“Briefs like this don’t come along very often. The tale of Peter Rabbit was first told in 1902, so to have the chance to work with this much loved children’s character, and be involved in bringing it to life for the current generation, is a really exciting process,” said Barry Darrnell, creative director of Analogue.
“The team at Nickelodeon is willing to push boundaries, which makes this both an exhilarating and rewarding brief.”
In addition to the Peter Rabbit brief, which covered the brand’s and licence’s extensive range of children’s and seasonal products including an Easter range, Analogue has also been tasked by Nickelodeon to work on a number of other projects which will roll out in the coming months.