EE signs up as Glastonbury sponsor
EE is set to reprise its role as official technology partner for Glastonbury Festival 2014 and will deploy a bespoke 4G network on site as well creating a dedicated app.
The communications company will also offer free phone charging for the first time via the EE Festival Power Bar, a new portable mobile charger, which will be trailed alongside its traditional ‘EE Recharge Tent’.
Users who buy the bar, which is on sale from 15 April until 9 June on the EE online shop, prior to the festival held in June will be able to visit the EE Exchange Cabin on site and swap their out of charge bar for a fully charged one as many times as they like.
Spencer McHugh, brand director at EE commented: “Last year we saw a huge increase in photo and video uploads on our network at Glastonbury as people shared their magical festival moments from across the site.
"By providing superfast 4G at the Festival alongside the launch of our new charging solution, the EE Festival Power Bar, we will make sure all those at the UK’s best-loved festival can stay connected and share content more easily and quicker than ever before.”
EE will also work with Glastonbury Festival to create the official Glastonbury app for 2014, featuring performance scheduling tools, an interactive map and social integration.