Cadbury Dairy Milk Marvellous Mix-Ups to sponsor new ITV Saturday night show 'Let Me Entertain You'

“Let Me Entertain You has a natural synergy with our new show-stopping product Cadbury Dairy Milk Marvellous Mix-Ups, so it was very fitting for us to sponsor this new peak time show,” said Mondelēz International marketing activation director, Matthew Williams. “To support the show and really bring to life the fun side of our new product, we created a selection of short clips that we hope will inspire viewers to have some fun and mix-up their Saturday night in a joyous way.”

Jordan Bourse, sponsorship manager at ITV, added: “We are very excited for our new show Let Me Entertain You to hit screens and entertain families across the country. We are delighted to welcome Cadbury Dairy Milk Marvellous Mix-Ups on board as the sponsors of the series as we believe it will be an ideal platform for the brand to engage with their target audience.”

Creative agency Fallon will produce the sponsorship idents for the show which is presented by Michael Underwood and will run for six weeks. The show, which features VT packages, funny and ridiculous videos and hidden camera surprises, is produced for ITV by STV Productions.