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Google Gorkana General News

Two thirds of UK adults remain oblivious to Google Glass despite media frenzy


By John Glenday | Reporter

April 16, 2014 | 2 min read

With Google Glass garnering ever more column inches following its eagerly anticipated roll out to the American public (for one day only) the expectation might have been for a corresponding spike in public concern over privacy issues – but a survey conducted by Gorkana Group has found this to be far from the case.

It found that 68 per cent of UK adults remain ignorant of what Google Glass is with just 12 per cent of respondents professing to know a lot about the product and a further 20 per cent having an inkling as to what it might be about.

The stats were compiled from a survey of 1,000 people in the UK yesterday, coinciding with the limited Google Glass launch, and separately indicated some of the key features which are likely to draw people to the gadget; namely GPS maps, voice activated photos, music and traffic updates.

Despite this many were also uneasy about some of the potential pitfalls; with 47 per cent wary of possible privacy concerns – although this did not translate into a groundswell of support for an outright ban, with just 20 per cent backing such a draconian action.

Jeremy Thompson, CEO of Gorkana Group, said: “The data clearly shows that Google Glass has a long way to go to in gaining wide appeal in the UK, More concerning for wearable devices such as this is that of those that do know the product well, a significant majority have concerns about privacy, which certainly suggests that education about the product is going to be as important as the technology features.”

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