The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

April 16, 2014 | 1 min read

Since it made 0800 numbers free on its Pay Monthly plans mobile operator Three has been having some fun with the great British public setting up a number of novelty Freephone numbers including the Nickname Service, the Compliment Line and the Singing Dictionary, and has since taken the latter on tour.

The Singing Dictionary choir popped up and bus stops, ATMs, parks and lakes bringing the TV ad to life whilst confusing the hell out of some commuters and cyclists.

Believe it or not the Singing Dictionary is a real thing which you can call on 0800 808 5883.

Also running as part of the campaign is the Time Wasting Line, the Compliment Line, the Sympathy Line, the Nickname Line and a 24-hour Lullaby Line.

Three

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