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Morrisons, Norwegian Air Shuttle and ads banned by ASA


By Natalie Mortimer, N/A

April 16, 2014 | 2 min read

The Advertising Standards Agency has banned ads from Morrisons, Norweigian Air Shuttle and after they each received various complaints from the public.

Morrisons was told it must take more care when scheduling ads online after its YouTube video for alcohol appeared during a children’s nursery rhyme.

The retailer said the ad had been cleared by Clearcast and that it did not recommend users log in with an account that declared they were over 18 years of age if they were watching YouTube with a minor.

The ASA said it had not targeted the ad responsibly.

Norwegian Air Shuttle’s ad has been banned after a complainant challenged whether the promotion it featured was misleading. The ad, which appeared on its website, showed a three-day sale and stated: Algarve-Faro, Nice & Palma-Mallorca from/one way £10* incl taxes.

While Norwegian Air Shuttle said it did not believe the promotion in the ad was misleading because the terms of the ad were expressly stated next to the price quoted, the ASA disagreed and rule that the ad must not appear in its current form.

Online retailer also had its advert banned after the ASA received two complaints over an advert that appeared on the London Underground, which compared the advertiser's price against a "Typical high street" price.

The complainants challenged whether the claims could be substantiated and were misleading. Design explained that they calculated that value comparing the price of one of their products, with the average price of three high street equivalents, from three different high street retailers, which had a very similar look and style to their product.

The ASA said however, that the ad was breach of the code and ruled that it must not appear again in its current form.


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