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L'Oreal Drum News Digital Transformation

L'Oreal Group partners with Sitecore to deliver more personalised online experiences across its brand portfolio


By Gillian West | Social media manager

April 16, 2014 | 2 min read

The L’Oreal Group has selected Sitecore to help its marketers deliver personalised customer experiences.

The deal sees L’Oreal’s portfolio of brands, including Vichy, L’Oreal Paris, Maybelline and Garnier, using Sitecore’s technology to change the way women and men experience beauty online.

L’Oreal SA, chief information officer, Jean-Christophe Sautory, commented: “As the leader in customer experience management, it was a natural move from our existing in-house platform to Sitecore’s enterprise-class experience platform. With Sitecore, we can deliver compelling, personalised and immersive digital experiences for our customers globally.”

L’Oreal has tasked Sitecore’s experience platform, in combination with its Foundry and Azure cloud offering, to quickly build and deliver unique, yet connected, digital beauty experiences across all regions and languages, leveraging customer insights in real-time to deliver content through various marketing channels.

Michael Tupanjanin, chief revenue officer at Sitecore, added: “We are incredibly proud that L'Oréal chose Sitecore. As a global leader in beauty products, L'Oréal is looking to the future as it knows its discerning customers will expect beautifully crafted, tailored online beauty experiences. Sitecore will enable L’Oreal’s marketers to own the experience they deliver to their audiences and provide measurable, relevant interactions that drive results and create customers for life.”

L’Oreal will now work with Sitecore’s partner network to build a central enterprise framework for customer experience management across its brand’s website.

L'Oreal Drum News Digital Transformation

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