Life adds creative directors to team


By Ishbel Macleod, PR and social media consultant

April 16, 2014 | 1 min read

Life has appointed a growth and reputation director to its team, as well as two creative directors.

Owen Catto and Shaun Loynds join the team as creative directors in Life’s London and Birmingham offices respectively.

Catto arrives from Wax Communications where he held the same role, while Loynds from McCann where he was creative group head. At Life, Loynds will become joint creative director with Martin Tripp.

Anna Stone takes the growth and reputation director role, where she will look to grow Life’s client list and build the agency’s profile.

Ian Humphris, Life founder and managing director, said: “In pursuing our aggressive growth plans we needed more high performance people. Three board level appointments provides us with greater intelligence and capability to land our ‘Marketing First, Comms Second’ firepower with our clients to improve their P&Ls.”

The appointments come as Life looks to grow in 2014.

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