Emirates signs Microsoft for #AllTimeGreats football ad campaign
Emirates has signed Microsoft as one of its partners for a new global campaign, which aims to raise brand awareness among football fans ahead of the 2014 World Cup.
A key part of the campaign is the ‘Hero’ video, created by BBDO, and featuring footballers Christiano Ronaldo and Pelé aboard the Emirates’ Airbus A380.
The #AllTimeGreats campaign will air until 21 April leveraging a variety of ad formats and interactive technologies, such as touch and Kinect, and will prompt viewers to click through to the Emirates World Cup campaign site.
Showing across 25 markets, #AllTimeGreats will run across Microsoft services including MSN, Xbox, Windows 8 and Skype on PC, TV, tablet and mobile.
Christopher Galanto, Emirates senior vice president, advertising, said: “For this digital campaign, we were looking at reaching as many customers across as many platforms as possible. We chose Microsoft as one of our partners for this campaign because of the multiple touch points they were able to offer.”
“As a global airline, we wanted a partner with a truly global reach to emphasise our global brand presence. We were also attracted to Microsoft’s ability to offer consistent formats across markets with the reassurance of a brand safe environment.”
As part of the deal, negotiated by Havas Media Group, Microsoft will design the Emirates Airline page on the MSN World Cup channel, featuring specially designed page skins and takeovers.
Content created with:
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