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W.L. Gore & Associates awards UK PR account for Gore-Tex and Windstopper garments to Porter Novelli

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By Gillian West, Social media manager

April 15, 2014 | 2 min read

W.L. Gore & Associates has selected Porter Novelli to handle its UK-wide PR programme for its Gore-Tex and Windstopper garments.

The five-figure contract will be managed out of Porter Novelli’s Edinburgh office who will work with Porter Novelli London and F&H Porter Novelli in Munich on the UK-wide account.

“Porter Novelli demonstrated both in depth understanding and a creative approach that really impressed the team at Gore. We know that a business of this calibre can make a difference to our PR and we are really excited about working with them,” said Anna McNamara, marketing communications at Gore.

Angela Casey, managing director of CM Porter Novelli, added: “To work with a company like Gore and with the Gore-Tex and Windstopper brands is a dream come true. Our team already lives the lifestyle and we are really excited about this opportunity. To date we have been really impressed by both the innovation around product development and the passion of the team, and I look forward to Porter Novelli making a significant PR contribution.”

The agency has now been tasked with maintaining and strengthening the brand’s presence in outdoors media, supporting global product launches and building a new platform amongst mainstream lifestyle media.

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