Virgin Trains promotes 'Adults go free' offer with switch-up poster series from krow

In order to promote the switch up krow and photographer Paul Ripke have dramatised the change to the status quo with a collection of striking images, where the heads of the parent and child are swapped. Of the creative, Nick Hastings, founder and creative director of krow, said: “'At Easter travel offers are going to be everywhere, but the offer itself is a gift, and we think the executions will stand out a mile.” The promotion runs from now until 27 April.