Virgin Trains has engaged creative agency krow to create a series of ads for its Easter holidays promotion.
In true Virgin style the brand has turned the conventional ‘kids go free’ mechanic on its head offering parents the chance to go free with a child ticket instead.
In order to promote the switch up krow and photographer Paul Ripke have dramatised the change to the status quo with a collection of striking images, where the heads of the parent and child are swapped.
Of the creative, Nick Hastings, founder and creative director of krow, said: “'At Easter travel offers are going to be everywhere, but the offer itself is a gift, and we think the executions will stand out a mile.”
The promotion runs from now until 27 April.
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