Spark Energy, independent suppliers of gas and electricity principally to the rental market, has worked with 999 Design on a design evolution of its branding reflecting the company’s new status as a big player.
The tagline ‘Bringing Energy to Life’ was developed to capture the positive impact Spark has on the lives of its customers, with the Spark Energy wordmark designed to reflect a brand that is warm, friendly and approachable.
999 also developed the tone of voice, company values, and the broader visual representation of the brand with designs rolled out across Spark Energy’s range of marketing collateral including the fully-responsive website, customer communications materials such as welcome packs and bills, as well as the brand application to Spark Energy HQ interiors.
“The evolved brand gives Spark real standout against the competition, and helps emphasise that a company which sells energy can be warm and responsive in the way we connect with our customers. We’ve always valued the relationship we have with our customers, and the brand helps us communicate that in a tangible, warm and focused way,” said Scott MacKay, head of marketing for Spark Energy.
Bill Gaughan, creative director at 999 Design, added: “In a multichannel world, brands need to connect with their customers across all touch points. We have joined up the customer experience of Spark Energy: from their explorations online, to the receipt of their welcome pack and follow up communications, right through to the way the HQ looks. This ensures that the identity and the communications build strong, responsive, ‘human’ relationships.”
Spark Energy has been growning since 2008, signing a deal with Morgan Stanley earlier this year to buy direct from the wholesale markets, enabling it to go head-to-head with the UK’s ‘Big Six’ energy suppliers.