The Royal National Institute of Blind People (RNIB), has launched an integrated campaign to raise awareness of the importance of providing early emotional support.
Created by The Good Agency, the campaign, which launches today through online, print, press, outdoor, TV, radio and direct mail, urges the public to sign the RNIB’s petition, calling for every eye clinic to have access to a sight loss adviser by 2019.
Natasha Dickinson, head of marketing and communications, RNIB commented: “Almost half of blind or partially sighted people feel completely cut off from people and things around them. RNIB is dedicated to helping these people find their lives again and this is the perfect time to launch an integrated campaign to help us reach more blind or partially sighted people. We were delighted to work with The Good Agency to help us achieve our goals.”
RNIB appointed The Good Agency following a competitive pitch to develop the strategy and creative execution of the campaign.