Radio 4 and Radio 6 Music appoints Somethin’ Else to handle social

By Ishbel Macleod | PR and social media consultant

Somethin' Else


BBC Radio article

April 15, 2014 | 1 min read

Radio 4 and Radio 6 Music has appointed Somethin’ Else to provide content around live programmes, editorial events and marketing campaigns on both networks’ social media channels.

Somethin’ Else will create over 100 pieces of activity per month for each network incorporating up to ten campaigns, across channels including Twitter, Facebook, Instagram, Vine, Audio Boo, Sound Cloud and Google Plus.

“Our aim is to extend the content from BBC Radio 4 and Radio 6 Music and engage with audiences they aren’t reaching at the moment. Our work will be focused on helping these major BBC brands to develop the conversation with their audiences.” said Steve Ackerman, managing director at Somethin’ Else.

Part of the focus from the agency will be on developing re-usable formats for use around regular programmes and events and reaching new audience groups.

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Content created with:

Somethin’ Else created online video for Virgin Media featuring music performance and interviews. The agency also produced social media and online content for the BRIT Awards.

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