Honda tops list for creating most viral car brand video ads in UK - watch the top 10 here
Honda has beaten fellow car brands such as Chevrolet and Volkswagen to create the most viral video ads in the UK.
The research was compiled by Visible Measures and used its True Reach metric to pull in figures from not only the original videos uploaded by brands but copies and derivatives related to each campaign to give a wider idea of each video's reach.
Mallory Russell, director of content at Visible Measures, said: "This list isn't full of standard auto ads, the kind where a car drives around as a voice over discusses its features. All of these ads have engaged viewers because they tell stories and show how a vehicle is more than a mode of transportation, it's part of a lifestyle.
"Honda's 'Hands', for instance, tells the history of the brand in a creative way, engaging viewers by wondering what the hands will create next. While a campaign like MINI's 'Not Normal' shows the fun that the brand inspires and brings to consumers' lives."
We take a look at the top 10.
1.) Honda - 'Hands'
2.) Honda - 'An Impossible Made Possible'
3.) Chevrolet - 'Outstanding Design'
4.) Chevrolet - 'LifeTest'
5.) Volkswagen - 'Play the Road'
6.) Volvo - 'Commuter Hijack'
7.) Toyota - 'The Real Deal'
8.) Mini - '#Not Normal 2013'
9.) Land Rove - 'Driven Challenges: Pikes Peak'
10.) Audi - 'The New Audi R8 V10 Plus'
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