Honda tops list for creating most viral car brand video ads in UK - watch the top 10 here

By Angela Haggerty | Reporter

Visible Measures


video article

April 15, 2014 | 2 min read

Honda has beaten fellow car brands such as Chevrolet and Volkswagen to create the most viral video ads in the UK.

The research was compiled by Visible Measures and used its True Reach metric to pull in figures from not only the original videos uploaded by brands but copies and derivatives related to each campaign to give a wider idea of each video's reach.

Mallory Russell, director of content at Visible Measures, said: "This list isn't full of standard auto ads, the kind where a car drives around as a voice over discusses its features. All of these ads have engaged viewers because they tell stories and show how a vehicle is more than a mode of transportation, it's part of a lifestyle.

"Honda's 'Hands', for instance, tells the history of the brand in a creative way, engaging viewers by wondering what the hands will create next. While a campaign like MINI's 'Not Normal' shows the fun that the brand inspires and brings to consumers' lives."

We take a look at the top 10.

1.) Honda - 'Hands'

Total views - 12,052,069

2.) Honda - 'An Impossible Made Possible'

Total views - 7,184,417

3.) Chevrolet - 'Outstanding Design'

Total views - 6,655,860

4.) Chevrolet - 'LifeTest'

Total views - 4,919,194

5.) Volkswagen - 'Play the Road'

Total views - 3,773,129

6.) Volvo - 'Commuter Hijack'

Total views - 3,264,957

7.) Toyota - 'The Real Deal'

Total views - 2,825,208

8.) Mini - '#Not Normal 2013'

Total views - 2,605,877

9.) Land Rove - 'Driven Challenges: Pikes Peak'

Total views - 2,167,653

10.) Audi - 'The New Audi R8 V10 Plus'

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