The Drum publishes the third edition of satirical rag Can't Understand New Technology

The Drum has teamed up with the makers of Can't Understand New Technology to publish the third edition of the tongue-in-cheek mag, which this issue takes the theme of taste.

Can't Understand New Technology, published today, pokes fun at the more ridiculous aspects of Silicon Roundabout, with comment on all aspects of modern-day advertising, from our relationships with our smartphones to the future of start-ups.

Created by Steve Price, creative director of Plan B Studio, and Camilla Grey, strategist at Wolff Olins, the mag features contributors from across the creative industries including Poke’s Nik Roope, Simon Manchipp of SomeOne and Flo Heiss, founder of Studio Heiss.

The first edition of Can’t Understand New Technology was published in February last year, borne out of a frustration with what Price calls “an ego-saturated, populist-soiled industry”.

Commenting on the theme of the latest edition, Grey said: "Steve Price and I chose 'taste' as the theme for the third edition of Can't Understand New Technology for academic and insightful reasons too numerous to list here. But mainly we chose it because we thought our distinguished contributors would have a thing or five to say about it. And they did. Partnering with The Drum means that now even more people can enjoy the eloquent ranting of some of our creative industry's greatest makers and thinkers."

Can’t Understand New Technology Issue 3 is only available in print, though select pieces will be published on the Can’t Understand New Technology blog.

What do you think of Can’t? Let us know your thoughts by using the hashtag #cantunderstandnewtechnology. You can also read more on the background to the publication in an interview with founders Steve Price and Camilla Grey.

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