British Airways partners with Rooftop Film Club

By John Glenday | Reporter

April 15, 2014 | 2 min read

British Airways has partnered with the Rooftop Film Club to build a series of pop-up movie theatres on the rooftops of London this summer.

Located on top of the Bussey Building in Peckham Rye and the Queen of Hoxton in Shoredtich from 1 May to 30 September , the event will allow film buffs to take in over 170 classics; including Anchorman 2, Reservoir Dogs and Labyrinth from the comfort of their own chair and blanket.

The tie-up will see BA supply cabin crew to welcome cinema-goers and show them to their seats whilst the airlines own chef, Simon Hulstone, has created his own custom popcorn for participants to snack on.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Rooftop Film Club founder Gerry Cottle, said: “Our big screen, high quality wireless headphones and comfy chairs mean you can sit back, relax and experience film like never before.

“The luxury of being able to watch films under the stars in a completely unique urban environment, appeals to our loyal fan base who love its exclusivity.”

Abigail Comber, British Airways’ head of marketing, added: “In-flight entertainment is such an important part of flying, and this is a fantastic way to celebrate film. We’re excited to partner with the Rooftop Film Club, to bring a summer of movies to hundreds of film lovers.”


Industry insights

View all
Add your own content +