Thorpe Park is bringing Angry Birds to life this Easter with an experiential event at the resort created by Space.
Over the Easter weekend the Big Easter Hunt will tease the launch of Angry Birds Land which opens at Thorpe Park Resort next month. Targeting the family audience, Easter Hunt participants will be required to locate Angry Birds characters, solve riddles and complete crosswords in order to gain the password and receive a free chocolate egg.
Angry Birds themed activity is further amplified across social media with participants offered the chance to win annual passes to Thorpe Park by uploading themselves with their favourite Angry Birds character to Instagram or Twitter using the hashtag #BIGEASTER.
“Our Angry Birds themed land is a hugely anticipated addition to the Thorpe Park Resort. We are premiering the world’s first Angry Birds 4D animation experience and bringing the characters home to roost on Detonator – the Resort’s 100ft rapid drop tower ride. Angry Birds has a strong following with families, who we’ve created this experience for. While officially opening in May, we wanted to offer visitors a little taste of what’s to come from our partnership with Rovio and Angry Birds. Space has created a fun activity for families that plays on the theme of Easter and the Angry Birds characters perfectly,” Natalie Moore, brand partnerships manager at Thorpe Park Resort said.
Jim Carless, head of client services at Space, added: “Angry Birds exist chiefly in a digital world, so our challenge was to create an experience that would create intimacy between visitors to the Resort and the game’s characters. With the ‘Angry Birds themed Easter Hunt’, we’ve taken some of the game’s magic and created an engaging experience that closes the physical and emotional space between visiting families, the park and the Angry Birds game – with a nice Easter reward at the end.”
Over the last 12 months Space has been working with Thorpe Park Resort to develop experiential and promotional projects and ideas such as this. The Easter Hunt hopes to engage all audiences in the future Angry Birds experience as well as enhance the Easter activity ensuring the theme park celebrates the long weekend in style by providing additional entertainment and attractions.