Thomson to crowd source wedding in #YourBigDay campaign
Thomson Weddings is inviting couples to enter its #YourBigDay competition, a campaign that will see its Facebook community crowd source all the details of their wedding, paid for by Thomson.
The campaign, which launched yesterday (13 April), comes after research, conducted by Deeper Insights on behalf of Thomson Weddings, found that almost 50 per cent of couples said they liked the idea of combining a wedding with a holiday.
The couple, who are set to tie the knot in Cyprus this September, will be selected by a panel of judges before handing over their wedding planning decisions to the Thomson Holidays Facebook community.
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On #WeddingWednesdays, the community will be invited to propose the colour scheme, wedding dress style, bridesmaid dresses, stag and hen dos and first dance song for the couple.
The most popular suggestions will be short listed and put to the vote on Facebook.
Jeremy Ellis, marketing and digital director for Thomson and First Choice said: “Crowd sourcing a wedding is a first for the UK, a first for Thomson and a first for the holiday industry. In the digital age we live in, and the growing use of websites and social media channels as a source of wedding inspiration, we thought it would be great to invite the Facebook community to share their opinions and make some of the biggest wedding decisions for the chosen #YourBigDay couple - from the style of dress to the first dance.
“With one in five weddings now taking place abroad, more and more couples are looking to destination weddings as both something different to the norm, and also a more cost effective option. We are thrilled to be able to offer our planning expertise, as well as the input of our Facebook users, to make one lucky couple’s wedding dream a reality.”
The wedding will take place at the Thomson Platinum Athena Beach Hotel, Cyprus, with flights, transfers, accommodation, all-inclusive board, plus a wedding breakfast for the winning couple and their guests included.
The winning couple will also share the experience via posts on the Thomson Blog.